The Social Pitch

Where society is the final frontier.

Magnum ice cream — new weapon of social climbers

The Magnum ice cream is ganing popularity on my news feed and I’m sure I’m not the only who is encountering its growing visibility in people’s status messages, tweets, and photos. The celebrated taste of the Magnum ice cream is downright overrated and with its unusually high price of P50 per stick, it is probably going to replace a cup of caramel macchiato from Starbucks as the social climber’s weapon of choice.

The definition of a social climber is sometimes vague yet usually easy to understand. A person may raise an eyebrow at boys and girls who effortlessly speak broken English with an accent from Jupiter, sip cold Starbucks green tea frappuccino in front of the camera, gain self-inflicted rights to brag about imaginary wealth, and eventually… flaunt a Magnum ice cream to symbolize the emerging trend that many individuals want to be part of.

With a price lower than a cup of Häagen-Dazs ice cream and higher than an ordinary pinipig bar, the Magnum ice cream has definitely the potential to meet the needs of people from the middle class who desire a false sense of prestige for themselves. Overrated products which are treated with a degree of excitement and a false image of eminence are probably powerful enough to redefine the social hierarchy by letting people shift from one social class to another in a delusional way. Karl Marx would have certainly considered this Magnum ice cream as an item that would symbolize a revolution against the the system of capitalism during his time.

People will no longer rely on slogans such as ‘Viva la Revolucion’ and ‘Down with Capitalism’ to overthrow the ruling class since they are prompted to believe that they are part of the elite. Instead, they will raise their Magnum ice cream sticks up in the air, savor the frozen chocolate from Belgium, and slowly rearrange society according to three levels of socioeconomic status: Classic, Almond, and Truffles.

Erving Goffman’s work on dramaturgy reminds us that we interact with people to make an impression. If life is a theatre, then a piece of magnum ice cream is one of the props. In a world where an ice cream bar can be interpreted as a an apparatus of the bourgeoisie, it’s important to remeber one thing: Don’t buy a Magnum ice cream for the wrong reasons.

This seemingly assuming and nonsensical post is a product of the very first day of April.

Happy April Fools’ Day! 

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7 comments on “Magnum ice cream — new weapon of social climbers

  1. Thank you for the good writeup. It in truth used to be a entertainment account it. Look advanced to far brought agreeable from you! However, how can we communicate?

  2. jp, how about haagen-dazs?? just checked at the grocery yesterday, their ice cream stick like the size of a magnum costs PhP 177.50! whoa! #justsaying. ;)

    • and it’s going back to the drawing board by saying that haagen-dazs ice cream is for the “upper class” only. and putting more strain on the “lower classes” because of its price.. and 50 pesos is a whole lot more affordable than 177.50.. starbucks, do i hear 100++ for a cup of coffee?

      • The Social Pitch
        May 1, 2012

        Haha, I digress. Drawing the line between the upper class and the lower one with a stick of ice cream was fun.

    • The Social Pitch
      May 1, 2012

      Haagen-Dazs ice cream may be a bit too expensive for those people who want an easy image of security and prestige. That’s why they tend to buy the overrated Magnum bar. Pricey.

  3. website
    June 7, 2012

    It looks to me that this web site doesnt download in a Motorola Droid. Are other folks having the same issue? I enjoy this website and dont want to have to skip it any time Im away from my computer.

  4. site
    June 7, 2012

    Wanted to drop a remark and let you know your Feed isnt functioning today. I tried including it to my Google reader account but got absolutely nothing.

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This entry was posted on April 1, 2012 by in Society and tagged , , , , , .

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